DLF - Story behind 8.6 Billion Dollar Company

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Ch. Raghvendra Singh epitomized the values of this Vedic precept.

Ch. Raghvendra Singh started his career as a civil servant and later joined the Indian Army, where he was decorated with MBE (Member of British Empire) for exemplary service.

He was an alumni of St. Stephen's College, Delhi,

In 1946 he founded DLF and it was his entrepreneural skills that enabled him to transform the urban landscape of the National Capital Region by providing shelters to millions of people who settled in NCR. He was actively associated with the Boards of Management of various charitable trusts, educational institutions and other philanthropic activities.

As a founder of the Indian real estate sector, a true nationalist, and a great philanthropist, he has left indelible footprints on the sands of time that will last forever.

Chaudhary Raghvendra Singh, popularly known as Chaudhary Saheb, was born on 19th September 1910. His father, Chaudhary Lal Chand was a great patriot and his services to the former states of Bharatpur and Punjab are well known. Born to an illustrious family, Chaudhary Raghvendra Singh inherited his father’s compassion for the country and was a true patriot at heart.

                                                                                                                                                        The Atchitecture Times Ch. Raghvendra Singh dlf

 

Graduated from St. Stephen’s college, Delhi, Chaudhary Saheb qualified for law at the age of 22 and joined Punjab Civil Service in 1935. At the outbreak of the war in 1940, he voluntarily joined the Indian Army and played a prominent role in recruiting Indian Officers into the Services. He also, visited the war front and inspired many officers with his passion for the country. His services during the long retreat from Rangoon were especially significant. In view of his outstanding contributions to the war efforts, he was promoted to the rank of Major and awarded MBE (Member of British Empire).

Post independence Chaudhary Raghvendra Singh took up the challenge of providing homes for the teeming vast population displaced by the partition, and formed DLF, to set up 21 colonies in South Delhi. His vision is still carried on by DLF and has translated into the mission of Building India.

He pioneered welfare reforms for Ex Servicemen, Chaudhary Raghvendra Singh was a member of the Executive Council of World Veteran Federation and British Common Wealth League for more than two decades. He attended a number of international conferences in UK, Canada, Austrailia, France, Holland and Japan and brought in the experience to help introduce welfare measure for Indian Jawans. He formed Indian Ex-Serviceman Association to give a unified platform for interaction with Government for their welfare. He was appointed as a member of the Punjab post war reconstruction Fund Committee after the second World War. He also worked as a member of Punjab State Soldires, Sailors and Airmen Board. On the outbreak of the Chinese aggression in 1962, Chaudhary Saheb was nominated by Punjab government on National Defence Committee. The President of India honoured him by conferring the rank of Hony Lt Col. in the Jat regiment and presented a special citation.

Chaudhary Raghvendra Singh is also considered the father of co-operative movement in Delhi. He was the President of Delhi State Co-operative Bank for over 20 years, during which it emerged as the best State Co-operative banks in India. He later on, got elected to Delhi Assembly on the formation of the state. Throughout his life, Chaudhary Saheb has been actively associated with the Boards of management of various charitable trusts, educational institutions and other philanthropic activities.

Chaudhay Saheb’s sad demise in the early hours of 13th June, 2000, marked the end of an era that began at the dawn of our country’s freedom.

The pyramid symbol and the mission line 'Building India' is collectively referred to as the DLF Logo.

The company's name is represented in black capital letters. The typeface represents the solidity of the enterprise; emphasizes accountability, responsibility as being a strong and integral part of the Group's ethos.

The pyramid depicts nine smaller pyramids each composes itself into a larger pyramid all-encompassing in nature and presentation. The pyramid itself and the component pyramids convey cohesion, interdependence, support and foundation, to a common purpose and to achieve greater heights.

The words BUILDING INDIA is in capitals like the company's name, and at once conveys DLF's mission and vision. It is an intrinsic reflection of the Group's commitment and its 60-year heritage.

 

DLF Vision

To contribute significantly to building the new India and become the world’s most valuable real estate company.

 

DLF Mission

To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service.

 

DLF Values

  • Sustained efforts to enhance customer value and quality
  • Ethical and professional service
  • Compliance and respect for all community, environmental and legal requirements.